History of Drug Marketing The history of selling "miracle cures" to prospective patients reaches back to ancient times, and continued in more recent history in the "medicine shows" of the late 19th century.
The Pharma Industry Figures, In order to consider this statement and its implications, it is necessary to recognize the ethical decision-making processes of a number of companies, and reflect upon the fiscal, organizational and operational implications of e Also, there should be increased criminal prosecution of senior pharma company executives who condone or turn a blind eye to such practices.
A recent analysis found these self-regulatory groups noted around one case per week in each country that violated industry standards of conduct, with about one case per month in each country being serious .
Method Research philosophy The epistemological orientation of this research was the positivism philosophy.
For this purpose, and to test the research hypotheses, a survey in a well- structured and self- administrated questionnaire format was developed and carried out by the researcher among the two hospitals of interest from March till April In their role as consumers, physicians created and store a set of preferred brands against which they simplify routine decision making [ 33 ].
An online cross-sectional study was conducted through WhatsApp. Beyond the problems inherent to applying advertising conventions to medical treatments, there is an ongoing debate about the benefits or ills that DTC advertising might be bringing to American patients and the wider healthcare system.
The results of Inman and Pearce [ 27 ] suggested that female gender was strongly associated with the likelihood of not prescribing, or prescribing less than their male colleagues.
Unlike some other forms of advertising, DTC drug marketing has the potential to cross the line between promoting a product and compromising medical ethics.
Although regulatory agencies only allow marketing of drugs for approved conditions, drug firms have paid out billions of dollars in recent years to settle claims of marketing for a wide variety of unapproved indications .
Normative principles of justice and fidelity required that physicians stay free from outside influence with regards to decisions about patient care [ 11 ]. Role theory It served as a link between agency theory and the theory of planned behavior.