Spectrum licence: In the autumn of Vodafone acquired spectrum in the, and MHz bands in the multi-band spectrum auction.
Political: political activities affect the Vodafone operations in a drastic manner. By choosing this corporation I will identify the external threats that affect them in the industry as well as the opportunities available.
Strict entry policies: The entry policies within the telecommunication sector are strict so in next five years the level of competition could remain low Hamilton and Webster, Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages.
Successful track record of developing new products — product innovation. Weakness: 1.