How to write a white paper for security

The close target group comprises engineers and technical staff. Now is the time to explain why your product or service can relieve their pain.

what is a security white paper

There is an overlap particularly between technical and strategically oriented papers, since complex technical issues are often necessary to influence the strategy of a company in a lasting way.

Depending on the target group, you can also share the document via social media channels and newsletters. Approximately 10 to 30 pages are recommended in length.

The first commercial use of white papers took place in the technology sector. They have been used in the modern computer industry since the s.

In this form of the white papers, you can formulate your concerns extensively so that the addressees can get a comprehensive picture of the situation and your solution strategy.

How to write a white paper for security

Now is the time to explain why your product or service can relieve their pain. At the beginning, you can also refer to why you are qualified to solve or improve the actual situation — without drifting into advertising, of course. In marketing, a white paper is therefore conceived as an alternative advertising format, which does not use the conventional, rhetorical, stylistic means of advertising. The language style is clearly different from traditional marketing or advertising, as the investors need to be convinced using neutral arguments and collected facts. Remember that the target audience for cyber security white papers, IT decision-makers, are very busy people who are already drowning in reading material. However, a distinction should be made between regular advertising expenditure and the compilation of a white paper, as a substantiated document creates long-term value for the company, who can then benefit from it in several ways. White papers are popular because they work. If you are not well versed in the topic, ask an expert. Their goal is to create links with the right online presence. Tip The boundaries between different forms of white papers are blurring more and more. There is an overlap particularly between technical and strategically oriented papers, since complex technical issues are often necessary to influence the strategy of a company in a lasting way. In general, white papers are more effective than conventional advertising messages. A professional appearance is just as important to a white paper as well-prepared content.

However, a distinction should be made between regular advertising expenditure and the compilation of a white paper, as a substantiated document creates long-term value for the company, who can then benefit from it in several ways.

The preparation of appropriate content is important for the success of your white paper. At that time, a distinction was made between governmental papers with white envelopes and longer legal texts with blue envelopes.

Format of a white paper

This way, anyone can benefit from your expertise, and you can generate additional traffic for your site. The time and monetary investment put into a quality white paper should come back to you several times over. Types of white papers Marketing must be target oriented — this generally applicable rule is also valid for white papers in the commercial sector. In this form of the white papers, you can formulate your concerns extensively so that the addressees can get a comprehensive picture of the situation and your solution strategy. The content must be original, substantial, and reference other authoritative sources, preferably peer-reviewed research studies or industry reports. Strategic white papers are addressed to larger groups such as parties and interest groups, politicians, or more general public bodies. Approximately 10 to 30 pages are recommended in length. Before you begin creating a concept and researching surveys, you should consider three different types of white papers.

Then you should decide on the type of white paper that best suits your needs and design the document accordingly.

Rated 10/10 based on 55 review
Download
Security White Papers